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Solar Guides

Written to make you harder to sell to.

Residential solar is a good technology sold, very often, by a bad process. The pitch arrives at the door or across your kitchen table, runs long, ends with a number that expires that evening, and never quite itemizes what you are buying. That structure is not an accident, and it is the single biggest reason people end up unhappy with a system that is working fine.

These guides are about the decision rather than the technology. What a proposal has to show you before it can be compared to another one, why the age of your roof outranks nearly everything else, and how ownership, financing, and leasing differ in ways that matter years later when you sell the house.

We do not tell anyone to go solar and we do not tell anyone not to. We tell you which questions have to be answered in writing before you sign something with a term measured in decades.

How to Read a Solar Proposal Without Getting Talked Into One

The front page of a residential solar proposal is a marketing document. It is built around a large savings figure, a monthly payment, and a rendering of your roof with pa…

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Your Roof Comes First: Solar and Roof Age

A rooftop array is designed to sit where it is for a long time. The roof covering underneath it has a life of its own, and the two are not synchronized. If the covering i…

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Owning, Financing, or Leasing: How They Differ

A cash purchase, a solar loan, a lease, and a power purchase agreement can all be presented as a monthly figure sitting next to your current power bill. That presentation…

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